Regulation on Promotion and Information Activities in Health Services
The ‘Regulation on Promotion and Information Activities in Health Services’, published on 12 November 2025, significantly reshapes the promotional and informational practices of healthcare professionals and institutions in digital media. With the new regulation:
◾ The implicit or explicit advertising of healthcare services is prohibited.
◾ Social media posts are to be limited to informational purposes and content appropriate for public health.
◾ New obligations are introduced regarding patient images and other visual content, such as explicit consent, technical requirements, and disabling interaction.
◾ International health tourism promotions are subject to a more restricted exemption regime.
📎 We present our detailed assessment and information note under the Regulation for your consideration; we hope you find it useful!